Fascinating new standards for intelligent high-tech solutions
HMI 2025
High-tech, social media, gaming fascination, AI and the latest high-tech fan systems, all live – ZIEHL-ABEGG presented a unique trade fair experience in Hanover.
With around 127,000 visitors from around 150 countries, this year’s Hannover Messe was once again a success for both the organisers and the exhibitors. ZIEHL-ABEGG was also able to provide a unique trade fair experience in Hanover with its special presentation of top technical performance, unique user solutions and the latest bionic and highly efficient fan systems.
Beyond Engineering – Innovation meets Smart Solution
Under the motto ‘Beyond Engineering: Driving Digital trends and Honouring AI Communication Innovations’, visitors to the unmissable ZIEHL-ABEGG stand in Hall 11 experienced intelligent, new ways and possibilities for future-oriented and state-of-the-art industrial and process communication with high-tech fans. But not only that – also the parallels of excellent digital communication in social media, such as TikTok and/or the digital gaming scene, which has been practising digital communication to perfection in its fields worldwide for many years. However, the predominant topic at the moment was of course ‘artificial intelligence’ (AI), which ZIEHL-ABEGG promotes with the presentation of the annual AI Communication Award.
Fascination – eSports scene to play along with live
TikTok live in the middle of the trade fair stand caused a sensation
Interview guest with Rainer Grill, Press Spokesman ZIEHL-ABEGG SE, Dr Nicole Hoffmann-Kraut, Minister for Economic Affairs, Labour & Tourism in Baden Württemberg
Also guests at the joint ZIEHL-ABEGG and ZIEHL industrie-elektronik stand were Hohenlohe personalities from politics and business. Dennis Ziehl, Chairman of the Supervisory Board of ZIEHL-ABEGG SE (centre) welcomed the prominent guests
Linking – Technology, digitalisation and intelligent communication: ZIEHL-ABEGG sets new impulses in Hanover
There was great interest in how digital communication in the global and future networking of various industrial processes with modern bionic fan systems ensures successful, energy-saving and sustainable operating results. The experts from ZIEHL-ABEGG were quickly able to convince visitors with the help of large touch displays and the impressive fans on show. In the new multifunctional control technology world of future-orientated, climate-friendly and sustainable fans, anything is possible.
Full programme for interested visitors from all over the world at Hannover Messe 2025
It was not an experiment, it was the plan to offer a somewhat different, comprehensive and yet interlinked presentation of unique fan technology with application solutions for any use in all areas, with the world of social media and gaming fascination, in Hanover.
‘The industry doesn’t have to be just dry and technology-heavy – at the Hannover Messe, we show that high-tech can also be entertaining, interactive and digitally appealing,’ says Joachim Ley, CEO of Ziehl-Abegg.
From social media and eSports to high-tech fan technology and digital communication across all borders
The somewhat different concept with the presentation of unique bionic high-tech fans with ECblue motor technology or the latest lift motors and the overarching possible areas, such as live gaming/eSports or the meeting of the TikTok team who travelled all the way from Künzelsau, was really well received by the trade fair visitors. Many took the opportunity for interesting discussions or even to be part of the exciting possibilities in all areas at the ZIEHL-ABEGG stand.