8.07.2024 | reading time approx. 5 min.

Awarding the first AI Communication Award

Artificial intelligence as a driver of innovation in communication

In a world in which artificial intelligence (AI) is becoming increasingly important, certain projects are characterised by their innovative use of AI. For this reason, ZIEHL-ABEGG has created the AI Communication Award. The first AI Communication Award honours precisely those pioneers who demonstrate the use of AI in communication in an impressive way.

The award ceremony took place in Kupferzell and showed the great importance of such innovative projects. After all, future technologies such as AI in particular need courageous pioneers who set inspiring examples. These projects should show other companies and individuals that the use of AI is not only feasible, but also profitable.

The winners and their projects

  • Podcast jungle:
    AI as support to keep track of the multitude of podcasts and provide personalised recommendations.
  • Escape game for recruiting:
    A creative approach using AI to develop interactive and entertaining escape games for the recruitment process.
  • Creative work for Instagram:
    This shows how AI can boost creativity on social platforms such as Instagram by generating and optimising content.
  • Master’s thesis Impact of AI on brand communication:
    Investigating how AI technologies can be integrated into the fundamental components of brand development processes to support these processes effectively and efficiently.

Encourage &

Dr Marc Wucherer, CEO of the organiser ZIEHL-ABEGG, also spoke about the inhibitions that many people and companies still have when it comes to using AI. The aim of the award is to encourage people and showcase exemplary solutions that demonstrate how AI can be used successfully in communication. ZIEHL-ABEGG itself has been a pioneer in corporate communication on platforms such as TikTok and in the use of e-sports for years, which emphasises the importance of adapting new technologies at an early stage.

The AI heart of Europe is increasingly beating in Heilbronn at the Innovation Park Artificial Intelligence (IPAI), which makes the award an ideal fit for the Heilbronn-Franken region. Johannes Keller, chairman of the jury, emphasised the diversity of the award-winning solutions and the real added value that AI can generate for companies. Keller leads around 50 technical AI experts at appliedAI. This initiative, the largest of its kind in Europe, was created as a joint venture between UnternehmerTUM and the Heilbronn-based IPAI.

The potential of AI is enormous, particularly in creative areas such as marketing and communication. The AI Communication Award from ZIEHL-ABEGG sends out a strong signal for the future and shows how important it is to actively explore the possibilities of using AI.

This award not only promotes innovative ideas, but also rewards the courage and creativity required to be successful in the fast-moving world of technology. Congratulations to all the winners of this pioneering initiative!